Santa Fe Optical will help you find eyewear that fits, flatters, and is as original as you.
Rebrand Santa Fe Optical to showcase their unique personal stylist experience and provide unity across its locations.
Use illustrative elements to preserve its quirkiness. Design in-store collateral flexible to each location and stylist's needs.
Santa Fe Optical speaks with expertise, but is approachable and empathetic. Stylists find eyewear perfectly tailored to you.
Santa Fe Optical works one-on-one with clients to find them the perfect frames.
Satisfied customers are shown on social media, but the boutique needs stronger brand voice and message.
The boutique values its unique, apothecary feel and its Austin roots.
Materials are needed to support every step from personal consultation to purchase.
The new trademark references the old-Austin feel of the original and the apothecary atmosphere of the stores.
Colors are named after the likeness of Austin, provide elegance and give homage to original signage.
Modesto was chosen for its bold, flourishing personality, and Brandon Grotesque lends a modern touch.
Illustration showcases the unique, apothecary style of Santa Fe Optical.
Illustrations, Research, Collateral