A Hard Carbon breaks down climate change to help save the environment and your wallet.


Design a publication that puts important information on how to reduce carbon emissions into the hands of environment and financially conscious consumers.


Reduce ink use and print on recycled paper to support the mission of the publication. Center spread can be hung up to remind users of energy and money saving habits.

Brand Voice

The publication has a clean, simple, and conversational demeanor. Articles speak to the reader and are easy to digest and avoid heavy scientific and economic jargon.

Brand Elements

A Hard Carbon is a pun on the phrase “a hard bargain.”

Line art and stroke only elements are used to reduce ink when printing.

Carbon Green uses only Cyan and Yellow ink, reducing the ink needed to print.

Realist was chosen for its simple and clean letterforms. Source Serif 4 SmText gives readers a comfortable and familiar reading experience.

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